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Terms of Use

Last Modified: June 20, 2026

Start My Protocol (the "Service") is a consumer health and longevity product operated by Protocol Fitness Technologies, Inc. ("Protocol", "we", "us", "our"). The Service includes the startmyprotocol.com website, the Start My Protocol mobile and web apps, the automated insights and recommendations they generate, and the Protocol coaching marketplace through which you can engage coaches and longevity experts. By using the Service, you agree to these Terms.

You must be at least 18 years old to use the Service. By accessing the Service you confirm you are 18 or older and have the legal capacity to enter into these Terms.

SECTION 9 CONTAINS AN ARBITRATION AGREEMENT AND A WAIVER OF CLASS ACTIONS AND JURY TRIALS. UNLESS YOU OPT OUT WITHIN 30 DAYS, YOU AGREE THAT DISPUTES WILL BE RESOLVED BY INDIVIDUAL BINDING ARBITRATION. PLEASE READ IT CAREFULLY.

1. Important health disclaimer

START MY PROTOCOL IS NOT MEDICAL ADVICE. We are not doctors. The Service is a personal tracking tool that produces automated insights and recommendations from the data you log. It does not diagnose, treat, cure, or prevent any disease, condition, or symptom. Automated insights are informational only and may be wrong. Coaching delivered through the Service is health and fitness guidance, not medical care, and your coach is not your physician unless they separately tell you they are licensed and acting in that capacity. Do not start, stop, or change any medication, supplement, training regimen, or medical treatment based on what the Service or a coach tells you. Always consult a qualified healthcare professional. If you think you are having a medical emergency, call your local emergency services immediately.

2. Your account

To use the Service you create an account with accurate information. You are responsible for keeping your login credentials confidential and for everything that happens under your account. Let us know immediately at contact@startmyprotocol.com if you suspect unauthorized use of your account.

3. The app is free. Coaching is paid.

The Start My Protocol app and its core features (tracking, wearable sync, automated weekly insights and recommendations, and the longevity library) are free to use. There is no card required and no trial timer. We intend to keep the core free.

Premium coaching. When you choose to work with a coach or longevity expert through the Service, that is a paid engagement. The price and what it includes are shown before you commit. You authorize us and our payment processors to charge your selected payment method for the coaching plan you choose. Coaching plans bill and renew as described at checkout and can be cancelled in line with our Cancellation Policy.

Payments run through Protocol. All payments for coaching are collected by Protocol or its payment processors. Coaches are paid by Protocol; you do not pay a coach directly. Prices are in US dollars and exclusive of taxes where applicable. We will notify you of any material price change before it takes effect.

In-app purchases made through the Apple App Store or Google Play are processed by Apple or Google respectively and are also governed by their store terms. Cancellations for App Store subscriptions must be made through your Apple ID settings; cancellations for Google Play subscriptions must be made through your Google Play account.

4. Coaching, the marketplace, and your relationship with Protocol

The Service includes a marketplace through which you can be matched with and engage coaches, trainers, nutritionists, and longevity experts ("Coaches"). The following terms govern that relationship:

  • You are Protocol's client. Whenever you use the Service, including any coaching delivered through it, you are a client of Protocol. This is true regardless of how you came to the Service, including where a Coach referred, invited, or introduced you. Your account, your data, your billing relationship, and your ongoing client relationship are with Protocol.
  • Coaches deliver through the Service, not alongside it. Coaches provide their services to you as part of the Service and under their agreement with Protocol. A Coach does not acquire their own client relationship with you by working with you through the Service, and introducing you to the Service does not give the Coach any rights in your account, your data, or your continuing relationship with us.
  • We may provide, substitute, or supplement the services you receive. You agree that Protocol may serve you directly, through its own personnel (including Diana), or through any other Coach or third party we select, and may change, reassign, or substitute the Coach or provider serving you at any time, so that your experience continues without interruption. Continuity of your care and your data sits with Protocol.
  • No moving you off-platform. Coaches are restricted from moving you, your data, your billing, or your coaching relationship off the Service. If a Coach stops working with Protocol, your account, your history, and your access remain with Protocol, and we may continue to serve you directly or through another Coach.
  • No guarantee of a particular Coach or outcome. We do not guarantee the availability of any specific Coach. Coaching outcomes depend on many factors and are not guaranteed.

In short: Protocol owns and is responsible for the client relationship and the data, and Coaches participate through the Service rather than carrying clients away from it.

5. Your data and content

The data you log in the Service (supplements, sleep, training, lab values, notes, voice recordings, anything else) is yours. You can export and delete it at any time. By using the Service, you grant us a limited license to store, process, and display your data to operate the Service and provide it to you, including sharing the relevant parts with a Coach you engage so they can deliver your coaching. We do not sell your data. See our Privacy Policy for details.

You are responsible for the legality and accuracy of any content you enter. Do not upload personal data about others (for example, lab values belonging to your partner or children) without their permission.

6. Acceptable use

You agree not to:

  • Use the Service for any unlawful purpose or in a way that harms others.
  • Attempt to reverse-engineer, scrape, or extract code or model behavior.
  • Resell, sublicense, or commercially exploit access to the Service.
  • Solicit, divert, or move Coaches, clients, billing, or coaching relationships off the Service.
  • Harass other members or Coaches, post hateful or illegal content, or impersonate others.
  • Interfere with the Service or attempt to gain unauthorized access.

We may suspend or terminate accounts that violate this section.

7. Service availability and changes

We aim for high uptime, but we make no guarantees. The Service may be temporarily unavailable for maintenance, updates, or causes beyond our control. We may add, change, or remove features at our discretion, including which free features are offered, though we intend to keep a meaningful core free.

8. Limitation of liability

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, THAT ANY AUTOMATED INSIGHT WILL BE ACCURATE OR RELIABLE, OR THAT ANY COACHING WILL ACHIEVE A PARTICULAR RESULT.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM, OR (B) ONE HUNDRED US DOLLARS. WE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, OR LOSS OF USE.

9. Dispute resolution

9.1 Informal resolution first

If you have a problem with the Service, please email us at contact@startmyprotocol.com first. We take complaints seriously and most issues can be resolved by a conversation. The parties agree to attempt good-faith informal resolution for at least 60 days before initiating arbitration.

9.2 Binding individual arbitration

If we cannot resolve a dispute informally, any controversy or claim arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration administered by JAMS under its Streamlined Arbitration Rules (for claims under $250,000) or Comprehensive Arbitration Rules. The arbitration will take place in the county where you reside or another mutually agreed location. The Federal Arbitration Act governs this Arbitration Agreement.

9.3 Class action waiver

YOU AND PROTOCOL EACH AGREE THAT DISPUTES WILL BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE THE CLAIMS OF MULTIPLE USERS.

9.4 Jury trial waiver

YOU AND PROTOCOL EACH WAIVE THE RIGHT TO A TRIAL BY JURY.

9.5 30-day opt-out

You can opt out of this arbitration agreement by sending written notice to contact@startmyprotocol.com within 30 days of first accepting these Terms. Your notice must include your name, the email on your account, and a clear statement that you want to opt out of arbitration. Opting out does not affect any other provision of these Terms.

9.6 Small claims and equitable relief

Either party may bring qualifying claims in small claims court on an individual basis. Either party may seek injunctive or equitable relief in court to protect intellectual property rights.

10. Governing law

These Terms are governed by the laws of the State of California, excluding its conflict-of-laws rules. Subject to the arbitration agreement, the state and federal courts located in San Francisco, California have exclusive jurisdiction.

11. Changes

We may update these Terms. If we make material changes, we will notify you by email or in-app at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

12. Termination

You can stop using the Service at any time. We may suspend or terminate your account if you violate these Terms, fail to pay for a coaching plan, or engage in conduct harmful to other members, to Coaches, or to us. Paid coaching engagements are subject to our Refund Policy and Cancellation Policy.

13. Contact

Protocol Fitness Technologies, Inc.
d/b/a Start My Protocol
2261 Market Street, STE 46132
San Francisco, CA 94114
Email: contact@startmyprotocol.com