After 30+,
it hits different.
Sport. Longevity. Parenting. Career. Stress. All at once.
You've spent years taking care of everything but yourself. Start My Protocol gets you back: the energy, the body, the way it felt in your twenties. You can't do it on willpower alone, so we made the whole thing free, for everyone; with a real expert in your corner when you want one.
Running a clinic or coaching practice? See protocolcrm.com →
Your whole self, in one place. Working for you.
No spreadsheets, no fifteen apps, no decoding dashboards. Bring your data once; get back clarity.
Free, actually free. The good stuff, at zero cost.
Not a trial, not a teaser. The core stays free for good. We only make money when you choose to work with a coach.
No card. No catch. Our mission.
- Your whole self in one place + wearable sync
- Automated weekly insights
- Smart, personal recommendations
- Real protocols & a longevity library
For the power users
- Already living in ChatGPT or Claude?
- Connect your personal AI to your data
- It answers with your real history
- Grounded in vetted longevity science + your own numbers, not internet noise
Paid · cancel anytime
- A real expert in your corner
- They read your data and build your plan
- Weekly guidance to go further, faster
- Start with Dijana, or pick a vetted expert
Want to go further, faster? Get an expert in your corner.
You'll get a long way on your own, and that part's free, for good. But when you want to level up or get there faster, a real longevity expert who knows their stuff looks at your numbers and tells you exactly what to do next. That's the part worth paying for.
What an expert gives you
- Eyes on your real numbers, and a plan built around them.
- Someone who knows their stuff to answer to and keep you honest.
- The fast lane: skip the guesswork and get ahead sooner.
- Start with Dijana, or pick a vetted expert who fits you.
Simple and honest
- It's optional; the free membership is genuinely good on its own.
- Real, vetted humans, clearly named. No bots pretending to be people.
- Your data and history stay yours, always.
- Far less than a 1:1 trainer or clinic. Cancel anytime.
Is this you?
If you've been piecing this together yourself (spreadsheets, notes, a thousand open tabs), you're our people.
You'll feel at home if
- You wear a Whoop, Oura, Apple Watch, or Garmin.
- You take more than five supplements and want to know which ones matter.
- You listen to Attia, Huberman, Bryan Johnson, and you do the work.
- You'd rather start free and add a coach only when it's worth it.
- You'd rather see what's working than tab through five dashboards.
Not for you (yet) if
- You want a magic pill, not a system.
- You want medical advice or treatment recommendations.
- You haven't started tracking anything yet. Come back when you have.
- You run a clinic, hormone, or coaching practice. Go to protocolcrm.com instead.
Just two of us, same boat as you.
Husband and wife, new parents. Same Whoop, same Oura, same 3am questions. We built it for ourselves, then made it free.
Diana Keri
Dan Keri
Same life as youSame stack, same midlife questions.
1,500+ clients on ProtocolReal coaches already run on the same platform.
Built in publicThe wins, the misses, the roadmap.
What we will and won't do with your data.
Health data is the most personal thing you have. Here's the line we won't cross.
We will
We won't
Start free today.
Download Start My Protocol, bring your data, and get your first weekly read. Add a coach whenever you want one. Free on the App Store and Google Play.
Not on your phone right now? Email me the link →
Operator looking for software?
protocolcrm.com →